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AdWeek: The Bottled Water Industry Has a Major Reputation Problem

Bottled water already has a pretty nasty reputation; landfills are overflowing with two million tons of discarded water bottles (which take 1000 years to biodegrade), and it takes approximately three liters of water to package a single liter. With statistics like these, it’s hard to imagine the product’s image could get much shadier — but it just did, and it’s threatening to take Nestle’s carefully-cultivated reputation down with it.