One group, Courage Campaign, last month launched an online petition in response to recent news coverage, demanding that Nestle stop bottling water in California during the drought. “Every time someone signs the petition, it deploys an email to Nestle and also to the water board,” said Eddie Kurtz executive director of the Los Angeles-Calif.-based advocacy group. More than 135,000 people have signed. “At a certain point, we cap them and then we send a group email at the end of the day so that they don’t mark us as spam.”